Guthy-Renker wanted to a few blow in postcards to cross promote a variety of products to existing customers. I enjoy type design and my goal was to create eye catching, colorful cards knowing that women will toss them in a second if they aren’t interesting. I chose photos for the beauty cards that make eye contact and are inviting, warm and approachable. My type design is colorful, bold and fun. The client had a lot to say and a lot to show in a small canvas. Quite a challenge to fit copy, product and a message in an easy to read, interesting and tasteful design.
Design, type design, photo selection, production