MARCOM PLATINUM AWARD WINNER FOR RETIREMENT CHOICE PLAN

WINNER OF MARCOM PLATINUM AWARD
The Aerospace Corporation needed to announce a retirement plan "choice"
for employees.
Designed communication materials including:
• 28 page decision guide
• Benefit comparison charts
• 8-page newsletters
• 4-page "hints" guide

Newlsetter designed to explain to members how to navigate their retirement account online.

Description

The Aerospace Corporation needed to announce a retirement plan “choice”
for employees.(traditional defined benefit pension plan or defined
contribution savings plan)
Designed communication materials from concept to completion including:
• 28 page decision guide, including graphic illustrations for retirement benefit formulas and introduction to the online retirement modeling tool
• Benefit comparison charts
• Two 8-page newsletters
• 4-page “hints” guide for the online retirement modeling tool

Results: Communication campaign won a MarCom Creative Platinum Award.

Type

Art Direction, Design, Production